Books by Nathan Cool
 

From gear to editing, composition, lighting, settings, techniques and more, real estate photographer Nathan Cool provides a comprehensive guide for shooting high-quality interior real estate photography from start to finish. Learn how to not just take, but also "make" great real estate interior photos with an efficient workflow and cost-effective tools to speed up your shooting and editing processes. With over 70 color images showing real-world examples, screen shots and diagrams, you’ll learn the principles that Nathan Cool and many other professional real estate photographers apply to their work. Far from being a dry academic tome, this book shows practical techniques that prove profitable for a real estate photography business. See how you can stand out from today’s crowd of camera clickers and show clients you charge like a pro because you shoot like one.

 

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In this second book in his real estate photography series, Nathan shows advanced editing techniques to create high-end real estate images. In-depth, detailed instructions, coupled with over 150 screenshots and example images guide you step-by-step through the tools used to repair images, validate exposures, correct problematic colors and artifacts, and easily remove unwanted items. Learn how to quickly add sunny skies to cloudy days, impactful TV scenery, and natural fireplace swaps. See how simple it is to evenly light a room by putting together photo composites in post-processing, along with tricks to make showers pop and hardwood floors look rich. Nathan places an emphasis on efficiency, sharing various Lightroom presets and showing how to turn repetitive Photoshop processes into one-button actions. While staying on-topic, Nathan also expands the "whys" to the "hows”, providing a wide range of knowledge that can be applied to other techniques as well. Set yourself apart from the competition by learning the keys to editing speed with impressive, professional results.

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In this third book in his real estate photography series, Nathan takes you step by step through the challenges to shoot and edit professional, exterior photos. With easy to understand terms, instructions and discussions, coupled with over 100 images and screenshots, this book progresses through basic- to expert-level techniques on how to master exterior composition, lighting, exposure blending, color compensation, camera settings, gear choices, distortion issues, and more. Learn how to capture and quickly edit stunning twilight photos; create impressive indoor-outdoor images; and shoot large properties using an alternative to drone photography that doesn't require FAA certification. Along with Lightroom presets included in this book — made specifically for exterior photography — you’ll learn rapid workflow procedures that turn regular photos into impactful images. See how you can create curb-appealing pictures that pop, placing you in the ranks of high-end photography.

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In this fourth book in his real estate photography series, Nathan explains how to successfully start, manage, and grow your real estate photography business. Attracting clients and keeping them for the long-term are some of the more salient themes, yet Nathan also explains how to judge viability for your region, set prices, raise prices, and collect payments as well. By explaining aspects of human psychology that relate to clients and the industry, Nathan shows traps and scams to watch out for, and ways to deal with problem situations while maintaining the high ground. Staying on budget, Nathan explains how to efficiently market yourself without breaking the bank, how to efficiently construct your schedule, and techniques to get your business started quickly while addressing longer term goals and growth strategies. Safety is also paramount with advice on how to stay safe on the job, and how to protect and insure your business as well. Nathan steers clear of hype and focuses instead on what works (and what doesn’t) to create and maintain a successful real estate photography business. While the art and technical aspects of real estate photography can be challenging, doing it for money can be even more daunting. Nathan makes it simple though and gets right to the point, showing how you can make money shooting homes.

 

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